Raw denim and a dream: Meet Elmer Moore of Milwaukee Denim Co.
I met Elmer at one of those career day things at an elementary school. There was the fireman, I was the radio guy, and Elmer was the entrepreneur. The set up was that you’d go into a classroom, you give your speech to the kids for ten minutes, they ask some questions, or don’t, then you move along to the next classroom. I thought I was going to have an easy gig.