Ever noticed that it's always 9:41 at Apple? Now we know why.
![Nicholas Pipitone](https://images.prismic.io/commonstate/176f73fbcec6d34d3f7a5d9de702c84ef7b9f1a4_nick.jpg?q=90&auto=format)
Dec. 8, 2019 at 9:06PM
![](https://images.prismic.io/commonstate/3c2784d8-a71e-410d-bfa8-151d541aa9d3_apple-iphone8-gold-1-3x.jpg?q=90&w=927&auto=format)
Steve Jobs' attention to detail apparently knew no boundaries. It turns out that every promotional photo of an Apple product is set to 9:41. And it's not just a random time -- there's actually purpose behind it. Inc. magazine does a nice job of breaking it down for us here.
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